Facebook has been proceeding with great caution over the years when it comes to GIF comments, and GIFs in general. But finally, it seems like they are taking a step forward in implementing these animated images in their platform via websites like Giphy through an all new GIF button for comments.
The social media giant is starting tests to check the implementations for the new system, according to a report by TechCrunch. When inquired, Facebook gave the following message to TechCrunch,
“Everyone loves a good GIF and we know that people want to be able to use them in comments. So we’re about to start testing the ability to add GIFs to comments and we’ll share more when we can, but for now we repeat that this is just a test.”
At first, the new system will only be available to a few users. The feature will be extended to all users once it proves to be in popular demand. It will work quite similarly to the GIF sharing option that the users of Messenger have access to.
Facebook’s New GIF Button; Why after All These Years?
Facebook has been attempting to avoid GIFs in news feed for a long time; thinking that the flashy animated images will make the news feed experience unwelcoming. With the recent popularity of image sharing through apps like Snapchat, and online platforms such as Imgur and other image hosting websites, it is certain that GIFs aren’t going anywhere anytime soon. For that reason, it seems like Facebook wants to finally allow users to be able to share GIFs in comments. Who knows, maybe the success of this system will lead Facebook to implement GIFs in news feed as well.
Facebook never stops testing new features to implement. This February marked the first anniversary of Reactions, which have been used more than 300 billion times since the feature was released. Be prepared to take witness tests for the new feature on your accounts.